cakeleads.
Pitch deck โ†’
For B2B teams tired of silence
STOCKHOLM & GOTHENBURG

Send a cake.
Start a relationship.

Cold email is dead. Send a real, premium cake to a prospect โ€” they confirm delivery, share their phone number, and meet your brand smiling. Itโ€™s not a number in a CRM. Itโ€™s the start of a customer relationship. ๐ŸŽ‚

โœฆ Pay per deliveryโœฆ No-show = freeโœฆ Verified leads
A pastel-pink mini cake topped with cream and a fresh raspberry
Avg. response rate
57% ๐ŸŽ‰
New
relationship
  • โœ“verified email
  • โœ“verified phone
  • โœ“confirmed engagement
Higher response rates ๐Ÿ“ˆโœฆVerified leads โœ…โœฆPay per delivery ๐Ÿ’ธโœฆNo-show = free ๐ŸŽโœฆNext-day delivery ๐ŸšฒโœฆBuilt-in virality ๐Ÿฆ โœฆHigher response rates ๐Ÿ“ˆโœฆVerified leads โœ…โœฆPay per delivery ๐Ÿ’ธโœฆNo-show = free ๐ŸŽโœฆNext-day delivery ๐ŸšฒโœฆBuilt-in virality ๐Ÿฆ โœฆ
The flow

Four steps. Zero friction.

01โœ‰๏ธ

Drop in an email

Add one prospect email address. Thatโ€™s the entire input. No scraping, no enrichment.

02๐ŸŽ‚

They get a sweet invite

We send a beautifully designed mail: โ€œYouโ€™ve been served cake.โ€ Curiosity does the work.

03๐Ÿ“

They confirm delivery

They share phone and address to claim it. Thatโ€™s your verified, opt-in lead โ€” handed to you.

04๐Ÿšš

Cake ships, youโ€™re billed

Only when they confirm. No-show? You pay nothing. Risk-free, sugar-loaded.

On the spam thing
"Yes, we send cold outreach. So does everyone. The difference? Ours has frosting โ€” and 57% of people reply. We don't quit after one try. We try sweeter ones."
โœฆ 57% reply rateโœฆ 4 sweeter touchpointsโœฆ 0 spam complaints (so far ๐Ÿคž)
Every door, every doormat

We ensure delivery. Sweet persistance built in.

Three stages of sweet persistence โ€” from inboxes to receptions to doorsteps.

01
Stage 01 ยท cake delivery attempt

First taste

Stage 1 โ€” the opener
  • โœฆ๐ŸŽ‚ Cake invite email
  • โœฆ๐Ÿ“ฎ Physical flyer at home/office
02
Stage 02 ยท cake delivery attempt

Sweeter follow-ups

Stage 2 โ€” we don't quit
  • โœฆ๐Ÿ“ž Reception call
  • โœฆโœ‰๏ธ 3-day nudge email
  • โœฆ๐Ÿ“ฑ SMS with cake code
03
Stage 03 ยท cake delivery attempt

Channel partners

Stage 3 โ€” rider at the door
  • โœฆ๐Ÿ›ต Foodora / Uber piggyback
  • โœฆ๐Ÿข Infodesk handoff
  • โœฆ๐ŸŽ Office surprise drop
Why it works

Cold outreach.
Warm introductions.

๐Ÿ’ž

The start of a relationship

Not a cold number in a CRM โ€” a warm first meeting. You open the conversation with a gift, not a pitch.

๐Ÿ“ฑ

Verified phone number

They actively confirmed to claim their cake. Thatโ€™s an opt-in number from someone who already recognises your brand.

๐ŸงŠ

The ultimate icebreaker

โ€œHope the cake was goodโ€ beats every A/B-tested subject line youโ€™ve ever sent.

๐Ÿฆ 

Built-in virality

Cake gets shared. At the office. With family. On Stories. Suddenly your brand is the office favourite.

Bundled software

Meet CakeCRM.

sent โ†’ sliced โ†’ signed โ†’ celebrated.

One dashboard for every box. Track which delivery stage each prospect is in, queue the next sweeter touch, and keep cakes flowing long after the first hello โ€” through the meeting, the deal, and the renewal.

โœจ Included in Bakery ยท 490 SEK/mo
๐Ÿ“ฆ
Box opened
See the moment your cake lands.
๐Ÿ’ฌ
Reply caught
Every yes, every thanks โ€” auto-logged.
๐ŸŽฏ
Delivery stage tracked
Stage 1, 2 or 3 โ€” know exactly where each prospect is.
๐Ÿ”
Next touch queued
We auto-suggest the next sweeter move.
๐Ÿค
Post-meeting cake
Relationship started? Send a thank-you slice.
๐Ÿ†
Deal-won cake
Closed? Celebrate with a cake on the contract.
๐Ÿ“ˆ
Pipeline visualised
From sent โ†’ sliced โ†’ signed, in one glance.
๐Ÿฐ
Lifecycle on autopilot
Cake follow-ups for every milestone.
The boxes โ€” pay per delivery

Send the box. Book the meeting.
No-Show? No Pay.

you pick the box ยท they pick the flavour

Bite
Warm hello

A small but lovely first impression โ€” perfect for top-of-funnel curiosity.

โœ“1 chocolate chip cookie
โœ“1 fudgy brownie
โœ“Handwritten note
149SEK
per delivery
โญ Most picked
Slice
Real meeting bait

The sweet spot. A proper cake slice that says "let's actually talk".

โœ“Fresh-baked cake slice
โœ“2 mini pastries
โœ“Sender's intro card
279SEK
per delivery
Showstopper
Close the deal

Whole cake for the office. The kind they'll photograph before slicing.

โœ“Whole cake (4โ€“6 pers)
โœ“Premium box + ribbon
โœ“Personal video message
549SEK
per delivery

โœฆ Sugar-free, vegan & gluten-free on request โ€” no extra cost ยท โœฆ No-show? You pay nothing.

Software ยท CakeCRM plans

Pick a plan. Boxes billed separately.

Two prices, one product: a monthly subscription for the software โ€” and pay-per-delivery for the cake.

Taste

Try the engine before you commit

0Free forever
  • โœ“5 boxes / month
  • โœ“Basic delivery tracking
Start free โ†’
โญ Most teams pick this
Bakery

The full follow-up engine for growing teams

490SEK / month
  • โœ“Unlimited boxes
  • โœ“Full CakeCRM dashboard
  • โœ“3 team seats
  • โœ“10% off every cake you send
Pick Bakery โ†’
Atelier

White-glove cake outreach at scale

1 490SEK / month
  • โœ“Custom-branded boxes
  • โœ“API + Zapier
  • โœ“10 seats + dedicated CSM
  • โœ“Priority bakers
Talk to us โ†’

โœฆ Switch or cancel any time ยท โœฆ All plans include the cake outreach playbook

Last-mile

Delivery, on rails. ๐Ÿšด

We plug into existing networks so cakes arrive fast, fresh and where it counts.

FoodoraUberBoltAirmeePostnord
The bakers

Curated, local, real. ๐Ÿ‘ฉโ€๐Ÿณ

Independent bakeries and pรขtissiers across Sweden โ€” no mass-produced boredom.

DahlsBrรถd & SaltSteinberger NybergKrรผmelLocal cafรฉs
Co-founder pitch

Building the sweetest funnel on the internet.

Weโ€™re looking for a co-founder who lives in product, growth or B2B sales. Equity, vibes and unlimited cake.

We reply within 24h. With cake.